Mode of Media

Well, by the end of 2012 we have seen some real pictures of India, and it is sure in coming years we will be seeing such in large scale and on more zoom in format. As for middle class, the most vibrant one, India has become what media shows. They believe, think and act according to media. From a zoom out picture it is clear that media is manipulating the mass (the middle class only) on every step, whether it about sociopolitical hue and cry, social awareness, religious superstitions or even making personal choices. Media has something to offer to all (again for middle class only) on every walk of like. Some time it seems they have enslaved a major chunk of sensitive population and keep on harnessing their self from the misery of succumbed population.

It has been mentioned that the manipulable  population is middle class only because upper, rich wealthy people don’t give damn to what media says or shows as long as media does not infiltrate into their territory, on the other hand media doesn’t give damn about how poor, downtrodden, slavelike  population( though they are the largest chunk of population) survive. Neo-democracy slogan is now appearing in the form of “By the upper class for the middle class”. Though everyone knows be it upper or middle class that his survival depends on the continuous, rigorous and untired labor of poor class yet looking at the abundance of such population they don’t care or mind about substitute. 

 In this age of globalization the institutional success (though its meaning is exclusive, came with globalization and defined by very few) depends largely on how the sensitive population respond in different conditions. So the role of media is crucial for the institutional success as they are the manipulator of that population response. Now as many things are unraveling so fast in India, it seems this was sensed by the founding fathers of the constitution hence they had given media the status of fourth pillar of constitution along with Legislature,. Executive & Judiciary.  But unfortunately they had mistaken in sensing the selfish instinct of human beings. They never thought the country that has been freed after so much blood and sweat would be grilled again by their one selfish people. Some rich wealthy people have taken dais and addressing the nation through media about their little achievement done in the light but hiding the iniquitous deeds performed in the dark. As on routine process legislation and executives get reluctant in bothering about their duties; joining the league media too has accepted similar periodic process.

 Every news has different aspect and how one grasps it depends on the perspective of the viewer; but the perspective is never been left independent by media for the viewer because all the time news comes from media’s perspective.  So the very idea of news gets defeated by the media who are the medium of the news. One hand it seems media is working for big corporate houses in the form of molding a consumerist mindset for their business interest, on the other hand, it is evident that media keep sensitive population in delusion by sensitizing irrelevant stories to save some powerful politicians.

Being optimistic and searching in some corner we do find few sparkles to keep the ray of hope alive. But with these little sparkles the huge crying face of needy population can’t be seen. And in so much noise those muted plead can’t be made heard. I hope in coming years these few sparkles grow to form a flame that can illuminate the darkest corners of the nation.